Live Nation, Microsoft Enter Into Sponsorship Deal
Microsoft’s recently launched Web browser Internet Explorer 8 will be the official sponsor of the upcoming Nickelback tour and the Live Nation-produced Bamboozle Music Festival.
As part of a sponsorship deal between Live Nation and Microsoft, music fans who download customized versions of the new Windows Internet Explorer 8 will have access to exclusive content.
Nickelback fans who download the browser at ie8-nickelback.com will receive an exclusive version of the rock band’s single “Something In Your Mouth” and behind-the-scenes footage of its upcoming summer tour, among other offerings. By downloading the Bamboozle version of the browser at ie8-thebamboozlefestival.com, online users will be given access to updated interviews from artists performing at the festival.
Source: Billboard
Categories: Industry News
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