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Radio station to offer web streaming is not news. Web site to offer radio programming is.

CBS Interactive Music Group recently announced that it will begin offering music programming from Last.fm on HD radio stations in New York, Los Angeles, Chicago, and San Francisco beginning October 5th. The stations will effectively hand the broadcasting reins over to the crowd-sourced, music discovery site – bringing listeners “an eclectic mix of music aggregated and influenced by the service’s user-generated weekly charts, combined with live performances and interviews from the Last.fm studios in New York, and event updates.”

According to CBS, this is the “first time a music website has been transformed into its own broadcast entity.”

How to tune in?

Listeners will be able to access the station through multiple outlets including Last.fm and select CBS RADIO station websites; CBS RADIO’s streaming platform including its partnerships with AOL Radio and Yahoo! Music Radio, as well as mobile applications on the iPhone, iPod Touch and select Blackberry devices.  Music fans with HD Radio receivers in New York, Los Angeles, Chicago and San Francisco will also be able to interact with the multicast station broadcast on CBS RADIO’s WWFS-FM (102.7 HD2), KCBS-FM (93.1 HD2), WXRT-FM (93.1 HD3) and KITS-FM (105.3 HD3), respectively.

While this is an exciting and innovative development, the question remains whether HD radio itself can still catch on. Awareness of the format itself is very low; meanwhile, less than 10% of new automobiles come equipped with factory-installed HD receivers. CBS hopes this announcement – along with Microsoft’s soon-to-be-released Zune HD devices – will spur interest in the broadcast format.