Archive

Archive for the ‘Video’ Category

Dan Bull – Dear Lily [an open letter to Lily Allen]

September 28th, 2009 Jay 1 comment

This is just brilliant!

If you don’t know the background, basically over the past week Lily Allen has publicly expressed her distain for file-sharers. Following a huge backlash from her initial blog post, she went back and forth with commenters and pretty much ended up making a fool of herself and deleting her blog all together (if you want more info head over to TechDirt, Mike Masnick made a number of posts picking apart Lily’s arguments).

And of course, you can download this song free here.

Categories: Video

Cassette Tape – A Useless, Outdated Format or a Reason to Buy?

September 10th, 2009 Jay 4 comments

dood computer flyer thumb 300x188 Cassette Tape   A Useless, Outdated Format or a Reason to Buy?Earlier today I spoke about Apple’s “reason to buy” fail, now I’m going to show you “reason to buy” done well.  It comes from a indie rap group that consists of Dood Computer and Stir Crazy and there new album “Penny Dreadfuls”.

The group have released their new album on cassette which is available for $6, you also get a download card so if you want it on your mp3 player you can.

A lot of you are probably thinking; “what good is a cassette? I haven’t seen a cassette player in years”. Well that may be true, but the cassette isn’t there to be played, it’s there as a piece of memorabilia to encourage people to buy the album. Dood Computer and Stir Crazy have made flyers and a video (see below) promoting the cassette tape, it’s different, it’s fun and it grabs your attention. I haven’t ever heard of the band before, but I would assume they have quite a niche following that would appreciate this kind of humour.

I think it’s a great idea and executed very well, check out the promotional flyers and video after the jump.

Read more…

Categories: Indie, Video

Moldover Gives Fans A Little Something Extra

August 21st, 2009 Jay No comments

Electronica artist Moldover has come up with a very unique concept for his new CD. Not only has he built his own custom circuit board for his album artwork, but the CD itself is a musical instrument. Awesome! Yet another example of an indie musician using his head and giving fans a reason to buy.

You can listen to Moldover’s album for free on his website.

Categories: Indie, Video

The Future Is FREE

August 20th, 2009 Jay No comments

In this video Chris Anderson, author of Free: The Future of a Radical Price The Future Is FREE, is talking about free business models for news websites. Though a lot of what he talks about can be related to the music business, there was one thing he said in particular that I think a lot of musicians should think about.

Use free to reach a mass audience, and use paid to monetize the people who value it most.

Read more…

Categories: Advice & Tips, Indie, Video

Rock Band Give Indie Musicians A New Platform: “Rock Band Network”

July 20th, 2009 Jay No comments

rock band 300x168 Rock Band Give Indie Musicians A New Platform: Rock Band NetworkRock Band, Guitar Hero and Singstar have become huge in the video game market over the past few years, and for a very obvious reason; everybody wants to be a rockstar. But Rock Band are about to take a big step, they’re becoming a distributor.

The Rock Band Network, which will launch in beta next month in the US, will allow musicians to turn they’re songs into playable, Rock Band tracks. Not only that but they will be able to sell their songs to other Rock Band users for a price of their choice (between $0.50 and $3) and take a 30% cut of each sale. These won’t just be cheesy, polyphonic versions of your songs, this service will allow you to take the digital master of your song and turn it into a gameplay track (video after the jump).

Read more…

[VIDEOS] 20 Things You Must Know About Music Online

July 15th, 2009 Jacque Lewis No comments

music piracy 150x150 [VIDEOS] 20 Things You Must Know About Music OnlineWhat a way to start the morning. I’m sure some of you may remember me posting up a free e-book called: 20 Things You Must Know About Music Online.

Well the university the author works for created a series of videos based on the sections of this book.

Note: This is not a video version of the book, it’s 20 different video podcasts of the author discussing each section of the book.

Enjoy

Introduction – The 20 Things Watch (full video) Watch (ipod video)
Don’t Believe the Hype Watch (full video) Watch (ipod video)
Hear, Like, Buy Watch (full video) Watch (ipod video)
Opinion Leaders Rule Watch (full video) Watch (ipod video)
Customise Watch (full video) Watch (ipod video)
The Long Tail Watch (full video) Watch (ipod video)
Web 2.0 Watch (full video) Watch (ipod video)
Connect Watch (full video) Watch (ipod video)
Cross-promote Watch (full video) Watch (ipod video)
Fewer Clicks Watch (full video) Watch (ipod video)
Professionalism Watch (full video) Watch (ipod video)
The Death of Scarcity Watch (full video) Watch (ipod video)
Distributed Identity Watch (full video) Watch (ipod video)
SEO Watch (full video) Watch (ipod video)
Permission and Personalisation Watch (full video) Watch (ipod video)
RSS Watch (full video) Watch (ipod video)
Accessibility Watch (full video) Watch (ipod video)
Reward & Incentive Watch (full video) Watch (ipod video)
Frequency Is Everything Watch (full video) Watch (ipod video)
Make It Viral Watch (full video) Watch (ipod video)
Forget Product – Sell Relationship Watch (full video) Watch (ipod video)

Source: New Music Strategies

[VIDEO] AEG’s Randy Phillips Discusses Michael Jackson Ticket Refunds

July 3rd, 2009 Jay No comments

AEG Live CEO Randy Phillips sat down with media outlets yesterday (July 2) to discuss the ticket refunds for, what would have been, the highest grossing single concert engagement ever.

More videos after the jump in which Phillips talks about a possible tribute concert, the hundreds of hours of rehearsal footage they possess and the pressure of booking the 02 Arena for their Summer dates.

Read more…

Categories: Events, Video

[VIDEO] Amanda Palmer Makes $19k In 10 Hours Without Selling Any Music

June 28th, 2009 Jay No comments

Singer Amanda Palmer recently revealed on her website how she made $19k in 10 hours on Twitter. She accomplished this not by selling music, but by selling t-shirts.

I won’t tell you exactly what happened, it’s only a short video so watch it. Oh, and if you didn’t see my post on Mike Masnick’s NARM presentation about the “Music Commerce Frontier”, GO THERE NOW!

Categories: The Future..., Video

Big 4 Coming To Same Conclusions As Innovators

June 25th, 2009 Terry Hart No comments

“We’re good at failure.”

That was Mike Jbara, VP of Warner Music Group (WEA) , with a refreshingly honest admission from the Big 4, traditional music industry at the 2009 NARM panel “The Majors: Strategic Imperatives.” The panel also included Amanda Marks from Universal Music Group, Jennifer Schaidler of Sony Music and Darren Stupak from EMI Music.

Jbara wasn’t just hand-wringing though. Instead, he was stating what has been obvious to many in the industry for some time. He and the other panelists sounded optimistic about the state of the music industry. They discussed issues that showed a clear grasp of how technology has changed music consumption and how the industry needs to respond, a clarity that, self-admittedly, was lacking even a few years ago.

Read more…

[VIDEO] Connect With Fans + Give Them A Reason To Buy = Success

June 24th, 2009 Jay 1 comment

Another NARM video, this time from Mike Masnick of Floor64 and TechDirt.

This presentation was fantastic, Mike prepared 515 slides of examples of musicians using their music to connect with their fan base to make profit. He explains how this is different to musicians just selling music and the advantages of offering your music for FREE to encourage fans to buy into your brand.

Mike used Trent Reznor and Nine Inch Nails as one example. They released their album “Ghosts I-IV” initially as a free download for the first 9 tracks, and $5 for all 36 tracks under a Creative Commons license. The Creative Commons license allowed fans to legally share the album, so essentially the album was released for FREE.

However they grossed $1.6 million after just one week. How did they do this?

Read more…