Cassette Tape – A Useless, Outdated Format or a Reason to Buy?
Earlier today I spoke about Apple’s “reason to buy” fail, now I’m going to show you “reason to buy” done well. It comes from a indie rap group that consists of Dood Computer and Stir Crazy and there new album “Penny Dreadfuls”.
The group have released their new album on cassette which is available for $6, you also get a download card so if you want it on your mp3 player you can.
A lot of you are probably thinking; “what good is a cassette? I haven’t seen a cassette player in years”. Well that may be true, but the cassette isn’t there to be played, it’s there as a piece of memorabilia to encourage people to buy the album. Dood Computer and Stir Crazy have made flyers and a video (see below) promoting the cassette tape, it’s different, it’s fun and it grabs your attention. I haven’t ever heard of the band before, but I would assume they have quite a niche following that would appreciate this kind of humour.
I think it’s a great idea and executed very well, check out the promotional flyers and video after the jump.
god read.found its a group calld penny dreadful by dood computer and stirsrazy. They have really crazy shirts 2.dood and stirs myspaces are at http://www.pennydreadfulsrap.com
@Pete M.
Thanks for clearing that up Pete, I’ve edited the post with the correct name.
I like the idea and the follow through. Great idea.
Nicely done! Very original, hope it works for them…