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Band Make $10,000 in 48 Hours from Free Music

November 19th, 2009 Jay No comments

usb driveBrian Mazzaferri, lead singer of independent rock back I Fight Dragons, has made a post on We Are Listening about how he and his band made $10,000 in 48 hours by selling ‘Lifetime Membership USB Drives’.

The band, which is only 9 months old, has focused on building a fanbase and giving their fans lots of free music through their mailing list. When they reached the point where they were starting to think how they could monetize off their music, instead of going the traditional (and outdated) route of recording an album and selling it, they came up with an idea that would not only give their fans a lot more, but them also.

The idea they came up with was to sell ‘Lifetime Membership USB Drives’ which were basically USB drives preloaded with all of the music they’ve ever released and they guarantee the owner a free digital copy of anything they ever release, as well as free admission to any live show of ours now and forever. And there were only 100 made.

Needless to say, they all went quickly, but the question is; why?

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